Pieology Palo Alto closes

Uploaded: Jun 15, 2017

Fast-casual custom pizza chain Pieology has suddenly closed its Palo Alto location. A sign recently appeared in the windows that reads: "This location is closed."

Pieology opened at 2305 El Camino Real almost two years ago.

In an emailed statement, Pieology President Mike Nolan described the closure as one of the "smart, strategic decisions" the business has made to "progress and better the company."

"It is without question that as industry trends change and business goals evolve, focused and disciplined decisions become crucial to success," he said. "Over the course of the next year, we will be evaluating our market position and store performance to streamline the Pieology portfolio."

He did not immediately respond to a question about whether there was anything in particular about the Palo Alto market that led to the closure and if Pieology plans to close other locations. Most of the national franchised chain's outposts are in Southern California, though there are others scattered throughout the Bay Area.

A very similar concept located blocks away from Pieology on California Avenue, Pizza Studio, also suddenly closed after about 15 months of business in 2016. The chain also shuttered a Mountain View location at the time.

Comments

Posted by P. SHERIDAN, a resident of Barron Park,
on Jun 15, 2017 at 11:50 pm

Maybe there will be a deal with personnel of the French Laundry to bring it back.

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Posted by Michael O., a resident of Stanford,
on Jun 16, 2017 at 9:26 am

Cursed location. If you don't believe in curses, then know that nothing stays in business on that corner.

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Posted by Mtn View Brand Expert, a resident of Another Mountain View Neighborhood,
on Jun 16, 2017 at 10:33 am

They never did any form of Advertising - "Out of Sight...Out of Mind"; and the Name "Pieology" doesn't bring to mind...Pizza. If they are going to stick with Pieology, then you have to educate the consumer that it is a Pizza Restaurant. Unless you know that "Pie"= "Pizza", your message will be forever lost in translation. Advertise and they will come!

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Posted by PizzaIdealist, a resident of another community,
on Jun 16, 2017 at 1:34 pm

At first, I liked Pieology and the other similar quick bake pizzas. After that, it was just OK pizza, as are most of the bland pizzas sold in this area. A handful of upscale Italian restaurants do nice pizzas, but good pizza should not cost an arm and a leg.

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Posted by Mary Jane, a resident of College Terrace,
on Jun 17, 2017 at 11:38 pm

I liked when it was the taco place, a few iterations ago. I'm not sure why that closed.

I would love to see an Ethiopian spot go in there, or ramen.

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Posted by Resident, a resident of Another Palo Alto neighborhood,
on Jun 18, 2017 at 8:48 am

I always thought it was a pie shop - not a pizza place.

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Posted by Stu , a resident of Menlo Park: Linfield Oaks,
on Jun 19, 2017 at 10:45 am

It's the location -! It's a druve by. By the time you notice it your carried by traffic to then next block... effectively delivering you to Town and Country.

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Posted by musical, a resident of Palo Verde,
on Jun 22, 2017 at 12:32 am

I always liked the good old family-operated KFC in there.
And regarding pizza, it's Round Table pepperoni for me.
Easily satisfied I suppose...

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Posted by WilliamR, a resident of another community,
on Jun 22, 2017 at 2:22 am

@ Mary Jane,

This is a bit of a detour from the original article, but an honest question--

What is the menu like at an Ethiopian restaurant? I've never been to one.

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